Mood Board Crits

Mood board Crits

This is my proposed consumer demographic mood board. When presenting my mood board to my crit group I explained what the all the images meant, focusing on what Dolce and Gabbana could do to draw more people in and how to secure consumer loyalty. 

After explaining my whole mood board most of the comments were positive that they liked the design and the amount of images on it and that it covered a lot of areas and shows how they could improve to get consumers. They said I used good examples for suggestions including the Versus Versace logo and quotes that have made them loose consumers, showing I thought a lot about what they could do to support their brand image and change their reputation within potential consumers. I got advised to change the top, right image to straight instead of on an angle as it didn't look right. (I have put the changed mood board below.) My lecturer advised me to make an extra mood board showing that if Dolce and Gabbana did follow through with all my suggestions what would their future campaign look like and if their brand image would change. 

After they suggested I change the top right image I did and I think it does improve it as before I think it looked more out of place and the other text was on an angle. Even though it is a slight change it does improve the overall look and make everything look a better fit.