Dolce and Gabbana's Target Market
Dolce and Gabbana's Target Market
I wanted to look into Dolce and Gabbana's target market to see who they try to aim their products at and whether changing their target market could help them sell more products.
When looking at the link below it says D&G's target market is people aged "15-25 that are innovators, trendsetters and everyone who enjoys freedom and irony in fashion".
On the website it states:
They describe their female customer to be:
“The Dolce & Gabbana woman is strong: she likes herself and knows she is liked.
A cosmopolitan woman who has toured the world but who doesn’t forget her roots.
A woman who indifferently wears extremely sexy guêpières or bras that can be seen under sheer clothes, contrasting them with the very masculine pinstripe suits complete with tie and white shirt or a men’s vest. She always wears very high heels which, in any case, give her both an extremely feminine and sexy way of walking and unmistakable posture. She loves that so masculine cap imported from Sicily and the rosary of the first Communion which she wears as a necklace. She can indifferently be a manager, wife, mother or lover but she is always – and in whatever case – thoroughly a woman.”
A cosmopolitan woman who has toured the world but who doesn’t forget her roots.
A woman who indifferently wears extremely sexy guêpières or bras that can be seen under sheer clothes, contrasting them with the very masculine pinstripe suits complete with tie and white shirt or a men’s vest. She always wears very high heels which, in any case, give her both an extremely feminine and sexy way of walking and unmistakable posture. She loves that so masculine cap imported from Sicily and the rosary of the first Communion which she wears as a necklace. She can indifferently be a manager, wife, mother or lover but she is always – and in whatever case – thoroughly a woman.”
It also states celebrities that do shop at the brand:
With its luxurious and unique style, Dolce & Gabbana have captured the eye of Hollywood with the utmost celebrities such as Madonna, Monica Bellucci, Isabella Rossellini, Kylie Minogue and Angelina Jolie who wear their designs.
https://dolceegabbanabrand.wordpress.com/2016/01/20/target-market/
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