Marketing Mix

Marketing Mix

Price

The average pricing for D&G is from around £100-£8000, but sometimes including piece from the runway which are one offs making them a lot higher in pricing. The pricing of the pieces even includes phone cases for $100. For items such as phone cases I don't think that is reasonable at all, I also don't think a lot of people would be prepared to pay that much for such a small item. 



 A red dress from one of their fashion shows was being sold for $49000. There were six of the dresses all up for sale for the same price.

Product

The quality of the products they sell is very high which is expected from such a highly priced brand. They do a lot of pieces that have the same pattern or prints which gives consumers many different options in a print they like however, can get repetitive. The image below shows dresses in the same print, all different designs. The prints on these designs are original and unique making all their products interesting and eye catching.

 Place

There isn't that many Dolce and Gabbana stores making less consumers buy from them especially with luxury items as they are so highly priced people would rather go to stores and try things on before buying and because of the limited stores people aren't able to do that. 


Promotion

The outside of there stores have a very elegant look to them which suits their brand image. They  look luxurious which is the
look they want their consumers to see. In some they have mannequins. The designs of their shop windows are very simplistic some with no displays in them with just clear glass allowing consumers to easily look into the shop. By them making their stores look so fancy this makes customers want to shop their so when wearing their clothes or even just being in the store they will feel elegant and classy.