Instagram Analysis

Instagram Analysis

I decided to carry out an Instagram analysis to see how often Dolce and Gabbana posted and if there was a pattern through what they posted, also looking at if they promote their products well. I thought this would give be a better understanding of the brand also see if there is anything they could do to get more followers, leading to them gaining more loyal consumers.

The amount they post is very varied it can range between 3 posts a day to around 8 a day. They don't carry out a theme throughout. If they have images from an event they tend to post them on the same day but there is no theme to what they post or what time they are posting. 


I carried out the Instagram analysis for 5 days/a working week These were the results:

Tuesday:

16.49- 5 photo slide

18.02- 4 photo slide

19.13- 6 photo slide

Wednesday:

12.48- 2 photo slide

13.00- 5 photo slide

13.05- 2 photo slide

13.06- 2 photo slide

16.13- 1 photo

18.35- 1 photo

Thursday:

9.45- 1 photo

10.00- 1 photo

10.18- A video

10.31- 2 photo slide

12.23- 2 photo slide

12.25- 2 photo slide

13.28- 2 photo slide

13.30- 2 photo slide

Friday:

10.05- 1 photo

10.30- 1 photo

11.02- 2 photo slide

11.57- 2 photo slide

13.05- 5 photo slide

13.35- 2 photo slide

14.40- 1 photo

15.30- 1 photo

Saturday:

11.55- 2 photo slide

12.53- 5 photo slide

13.00- 2 photo slide

13.10- 2 photo slide

17.13- 2 photo slide

Looking at the results above there is no set order to what they post or when. When looking at their Instagram after the analysis (the images above) it is clear they post images from one collection at the same time. However some images aren't a part of collections. They don't promote their products that well on Instagram as there isn't any links to where consumers could find them if they wanted to buy them. On the image from a DG mens collection the caption states " Infused with unique details, the classic khaki military styles are given a modern twist in this new #DGmen collection." Even though this is a small description of the jacket it doesnt go into much detail or tell consumers the pricing of it. However, this could be intentional as this could make consumers want to go look on their website to find the product and ending with them seeing more products that they like.