Proposed Social media/Influencer Marketing/Marketing Mix

Proposed Social media/Influencer Marketing/Marketing Mix

For my proposed social media, influencer marketing and marketing mix mood board I decided that if D&G used well known celebrities such as Beyonce, Justin Bieber and The Rock, that have wide target markets it would influence more people to shop at the brand and be interested in their products. I also think by interacting with their consumers more on social media like Guess have done in the screenshot of their story. As it states #GUESSFamily it creates a welcoming feel for consumers and also gives them that background knowledge of the brand. If the brand was cheaper it would draw more people in as more people could afford their products. I included colour samples of more neutral colours as D&G designs are very vibrant it might not be to everyone taste so if they created products more simple it might interest more people; as well as them showing more behind the scenes of their designs so customers feel more involved and like they are interacting the brand. I used D&GXCOLAB as I think if they did a colab with other brands it would create more variety through their looks and draw in a different market from the other brand that they colab with. I used a world map as if they had more stores worldwide more people would be able to access the stores more easily. As they are now known for not being sustainable or environmentally friendly if they improved their ethics and were more open about it to their consumers and showed development that they were making it would allow consumers to feel more involved and more accepting of the brand. D&G don't do any TV ad campaigns which would promote their brand a lot better which is why I included a Pretty Little Thing TV ad. I also included Instagram stories of what they could do which is answer questions that consumers have and do polls of which designs they prefer to interact more with their consumers. I included a screenshot of a Twitter post that Armani posted which shows their designs which I think would help D&G as it allows customers to see more about the brand as Armani show their hand made products. If D&G carried out some of these examples it would create a wider target market.