Propaganda-Leeds

Propaganda- Leeds

1. Immersion
Understand the Business Market

Internal adult:
- Kick off session with core team
- 1 to 1 interviews

Marketing Mapping
- Client Sector Audit
- Review Potential Target Market

Digital
- Sector and Trend Audit
- Competitor Trend Audit
- Brand Audit

2. Insight
Understand Opportunity

Hypothesis Opportunity
- Proposition Headline and Narrative Development

Qualitative Research
- Current/lapsed Customers
- Prospective Customers
- Stakeholders
- Industry Influencers

Quantitive Research
- Customer/project survey

3. Brand Development- Define the Brand

Brand Positioning
- Compelling
- Differentiating
- Future-Focused
- Single Minded
- Creative

Brand Articulation
- Brand Name
- Brand Narrative
- Tone of Voice
- Look and Feel

4. Strategy- Define the Plan

Marketing Strategy
- 12 to 18 month roadmap of marketing activity and tactics

Debrief to Include
- Insights
- Brand Proposition
- Brand Articulation
- Strategic Recommendations

Tangleteezers

These are 3 ways for a brand to grow:
- Aquistion
- Frequency
- Average weight of purchase

Within this sector 2 are most relevant:
- Aquition- Bring more people into the brand to grow from 4% to 8% globally
- AWP- Through owning the brush market, grow ownership and purchase 1-2