Oakley

Oakley

Oakley is based Lake Forest in California which makes sports performance equipment and lifestyle pieces. It was founded in 1975 by James Jannard. Dolce and Gabbana is more expensive than Oakley however they do sell quite different products as Oakley sell products which would be seen as more sporty and outdoor wear unlike Dolce and Gabbana which is more fashion focused.

On Oakley's website there isn't anywhere where it states about how they try to remain sustainable throughout their brand which could mean they don't try to be sustainable which is why there isn't anything shown on their website. However when looking into Oakley it states online they have been given the E-label which is the lowest possible ranking for sustainability. They have achieved this by communicating nothing about the brands sustainability and how environmentally friendly they are. Because the brand has not stated anything about how sustainable they are; this could lead consumers to be confused on the brands moral's. 

Oakley is a fur free brand, however it is not clear whether it tests on animals or not so the brand may not be animal cruelty free.

Some of the pricing is quite similar to High street shop prices which could draw consumers in as it's more affordable for them. 

https://en.wikipedia.org/wiki/Oakley,_Inc.

https://www.oakley.com/en-gb?cid=IP-SGA_000000-UK_EN_Brand_Core+%5BE%5D_Brand_Core_oakley&gclid=Cj0KCQiA-JXiBRCpARIsAGqF8wXruV3ncZ4oZNfzmyNpLpjOfwjhzHfg-TPjPa2TGrLj2uNqOdbYHb8aAngwEALw_wcB&gclsrc=aw.ds

https://rankabrand.org/sustainable-outdoor-clothing/Oakley