Lecture-Research

Lecture

BRICK AND M

Where

How big

What products

SALES

What products

What platform

CURRENT BRANDS

Strengths

Core identity

Hero products

Influence associations

Collaborations

CUSTOMER

Who

Values

Age

Gender

Income

Location expectations

NEW MARKET

Values

Spending habits

Emerging habitats

Influence

COMPETITOR

Strategy

Visual com

Platforms

DIGITAL

Social stats

Platforms

UI- user interface

UX- user experience

PRIMARY RESEARCH

Questionnaire

Surveys

Emails

Phone calls