Lecture- Marketing and brand strategy job roles

Lecture- Marketing and brand strategy job roles

Content Marketing

Content marketing requires a wide range of team members who specialise in the different areas of digital content strategy, development, and integration

Content Marketing Manager

-Manages the content team

- Overseas marketing campaigns , working with strategists and planners

- Works towards targets, leads and budgets

Content copywriter/Designer

- Writes a range of appropriate copy, being passed on to a designer to artwork

Content Marketing Specialist 

- Carries out research to support marketing strategies, as well as feed backing this back to the marketing team

Brand manager

- Ensure that a brand remains recognisable, up to date and exciting to customers, Brand managers plan ways to promote, and change the public perception of brands

Digital Brand Manager

- Ensurs the digital aspects of marketing within the brand i.e website reflect the right brand image and sit inline with marketing strategies

Product Manger

- Ensures that the right products are being sold, fining in with the brand identity, whilst being on trend and right for the brand demographic/consumer. Also allows for product related content to be created

Social Media Marketing Analyst 

- Analyses social media performance across different platforms

Social Media Marketing Coordinator/Planner

- Works with SMM manager to coordinate content across brand and influencer accounts

Social Media Marketing Manger

- Manger the social media marketing team

- Overseas all content, planning and strategies

- Works towards seasonal/ongoing targets

eCommerce

eCommerece marketing seeks to draw the attention of internet users to the brands and products offered by online stores through pay-per-click advertising, search engine marketing, search engine optimisation, display advertising, affiliate marketing.

eCommere Maneger

- Oversees the eCommerce team, setting targets and that the team is working toward achieving company goals and targets

Website Developer

- Works with the eCommerce manger, copywriter and designer to design, build and maintain an on brand and up to date website

Website/Email Designer

- Designs or writes copy for a range of website./email/advertising content.

eCommerce Analyst

- Analyses website performance, in relation to sales and engagement 

eComerrce Brand Manger

- Ensures the digital Aspects of marketing within the brand i.e website reflect the right brand image and sit inline with marketing strategies

eCommerce/Product Manager

- Ensures that the right products are being sold, fitting in with the brand identity, whilst being on trend and right for the brand demographic/consumer

-Also allows for content to be created with products sitting inline with contents and campaign for example

eCommerce Planner/Strategist

- Plans and forecasts relevant marketing strategies, inline with business needs and targets whilst keeping on trend and true to brand

SEO Mnager

- Developing and implementing effective search engine optimisation 

- Coordinating content

Public Relation Roles

Public relations roles cover both traditional and online marketing strategies to enhance their visibility and influence consumers, investors, employees, business affiliates, and the media for example

PR Manger

- Manger the PR and events team, works towards company goals and oversees budgets and planning

PR Assistant

- Works with the PR management to coordinate press, media events, influencer bookings, etc

Event director

- Oversees the running and execution of events

Event Planner

- Works with the PR manger and event director to plan and strategise events in line with company plans, goals and targets

Social Media Outreach Executive

- Reachers out to bloggers and brand ambassadors, building the brands consumer base and collaborations 

- Works alongside the PR and social media teams

Blog Manager

- Oversees online blogs, working with and coordinating copywriters, designers and content creators

Market Research

Market research is essential to the development of marketing strategies and business planning ; these jobs require analytical and problem solving skills 

Market Research Manger

- Oversees the market research team, managing research budgets and directs on topics of research inline with business needs and plans 

Market research Lead

- Works with the MR director to plan and coordinate market research projects

- Leads on carrying out Market research 

Market Research Assistant 

- Assits with carrying out market research

Market Research Interviewer

- Market research interviewers spend their days interviewing potential customers about their views on a product of a brand

Research Analyst 

- Analyses collected market research data, interpreting it in order to identify changes and forecast trends which can be implemented by and brand/company, for example

Advertising and Promotions

Advertising and promotions are typically the most expensive element of a comprehensive marketing strategy requiring the combine creative skills of graphic designers, writers, art director, and media specialists

Graphic Designer

- Designs and creates a range of digital and print based artwork, communicating a specific message to a specific audience

Copywriter

- Writes a range of digital and print based content for the brand, based on their needs and plans

Art Director 

- Art directors are responsible for the overall visual aspects and image, of an advertising or media campaign

Photographer/Retoucher

- Responsible for photographing and editing/retouching a range of content, events, campaigns for example 

Filmographer/Film Editor 

- Responsible for filming and/or editing a range of video content including events and campaigns 

Creative Director/Manager

- Responsible for overseeing, planing and directing all creative aspects pf the brand/business 

- Creates concepts and brand guidelines for brand/business

- Works closely with and manages art designers, directors, writers etc