Evaluation of poster

Evaluation of poster

We got set a task to create a poster containing parts of research we had done so far including how sustainable the brand is and how environmentally friendly the brand is. I looked at different areas including looking at a competitors website to look into how sustainable the brands competitors are. I also looked at stats of how environmentally friendly D&G are. The website I found results on stated they were 63% environmentally friendly. 

I looked into different campaigns to see the range of clothing they use as well as well as the diversity they have through their models.

I also found out that Dolce and Gabbana do test on animals however petitions have been created to try and stop D&G from doing this. There was also an article released stating that they use fur from tortured rabbits which will turn away some of their target market.

They have also been accused of being racist as well in different articles; being accused of being homophobic. 

I wanted to create a poster to show Dolce and Gabbana as a brand and what they could be associated with and the negative light some consumers might see them in because of different things they have been accused for. 



https://www.rankabrand.org/sustainable-luxury-brands/Dolce+&+Gabbana

https://www.csrhub.com/CSR_and_sustainability_information/Dolce-and-Gabbana 

https://www.gucci.com/documents/code_of_ethics_en.pdf 

https://www.google.co.uk/search?biw=1536&bih=754&ei=_5cWXP_UG5GUsAfL1IDYDw&q=dolce+and+gabbana+racism&oq=dolce+and+gabbana+racism&gs_l=psy-ab.3..0j0i20i263j0i10l8.2334.6978..7970...1.0..0.556.3070.0j9j1j1j0j2......0....1..gws-wiz.......0i71j35i39j0i22i30j0i67.0FH4iCn68dE 

https://secure.peta.org.uk/page/20712/action/1