Current Brand Market Position and Competitors

Current Brand Market Position and Competitors

 

This is my current perception of Dolce and Gabbana as a brand. For my current brand market position and competitors mood board I used different competitors logo's such as Gucci, Guess, Oakley and Giorgio Armani. I used recent ad campaigns to show where they stand within the market now. I also used some in-store shots to show how their stores look currently which could show how they are doing as a brand and how their stores are being seen by their consumers. I also used an images from  recent fashion shows to display a piece from a recent collection. I wanted to clearly display their current brand image to their target market which is their ad campaigns and inside their stores. They will want their stores and ad campaigns to show clearly to their consumers what their brand is about; mostly focusing on the products they are selling and collections that are coming out.