Brief

Fashion marketing and management 1

Brief
You will develop an understanding of how to apply these skills and methodologies to a fashion brand, and will demonstrate this through creating a brand marketing report, based on auditing their current positioning, whilst advising on what they could improve on, or change in order to re-establish the brand.

You will choose from one of the following brands to base your marketing report on;

1. Topshop/Topman
2. Ben Sherman
3. Umbro
4. Victoria Secret
5. Abercrombie And Fitch
6. Dolce And Gabbana

Using this brand, you will use primary and secondary research, to develop a strategic brand marketing report. Your report must be informed by your market research and should be relevant, insightful and considered, with a comprehensive evaluation of the brands current market condition including any external factors affecting success, competitor analysis and a number of other key considerations.

A key part of your brand report will be to produce a creative strategy proposal with a series of recommendations, of which will naturally drive from your brand research.

These recommendations could be based on advising your brand to connect with a new segment, launching brand extensions, a change of ethics, or even developing new products, or introducing or relaunching social media platforms/influencer campaigns, for example.

It must include references and sources acknowledged using APA referencing.