Brand positioning map

Brand Positioning






I have made this brand map which includes Dolce and Gabbana's competitors and where they fit when looking at exclusivity and price; when comparing to Dolce and Gabbana. From making this brand map I can see there is a big gap in the market for exclusive brands that are cheap as well realizing that there is a lot of brands in the same market which is expensive and inclusive and also expensive and exclusive.

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